The most popular social networking site Facebook has been finding out the new ways to earn more and more. This mentality has resulted in the launch of ‘Promote’ button of statuses. Facebook is enjoying its golden period and in this time, e-commerce builder Limited Run claims that the 80 percent of total clicks made on their ad, could not be verified.

The company says that the Facebook Ad just proved like a waste of their money as they did not get any benefit from it. They are unhappy from the results are deleting their Facebook page as well.

Limited Run claimed that out of the total clicks made on their Facebook Ad, 80 percent comes from the users who did not have JavaScript turned on. The interesting part is that, as of 2010 the no. of users who did not have JavaScript turned on is just 2 percent. Limited Run further added that their own analytics software found that 80 percent of clicks were from the bots.

Here’s the Company’s Facebook post’s words.

Hey everyone, we’re going to be deleting our Facebook page in the next couple of weeks, but we wanted to explain why before we do. A couple months ago, when we were preparing to launch the new Limited Run, we started to experiment with Facebook ads. Unfortunately, while testing their ad system, we noticed some very strange things. Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site. At first, we thought it was our analytics service. We tried signing up for a handful of other big name companies, and still, we couldn’t verify more than 15-20% of clicks. So we did what any good developers would do. We built our own analytic software. Here’s what we found: on about 80% of the clicks Facebook was charging us for, JavaScript wasn’t on. And if the person clicking the ad doesn’t have JavaScript, it’s very difficult for an analytics service to verify the click. What’s important here is that in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook. So we did what any good developers would do. We built a page logger. Any time a page was loaded, we’d keep track of it. You know what we found? The 80% of clicks we were paying for were from bots. That’s correct. Bots were loading pages and driving up our advertising costs. So we tried contacting Facebook about this. Unfortunately, they wouldn’t reply. Do we know who the bots belong too? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes. But let’s move on, because who the bots belong to isn’t provable.” 

WordStream has contacted the Facebook about this matter and response from Facebook is still to come as of now.

Well, this is not any new happenings with the Facebook Ads. It has been claimed as Fake, many times before. Do you also use the Facebook Ads to grow your business? What’s the type of traffic you are getting from it? Share your experience with us in the comment box below.