Google has been changing its algorithm over the time. Well, if you are dealing with the Google’s change from the past some time, then you might be aware with the meta tags, that were gone dead a few years back.

Now you might be thinking that why we are playing with the cords of past. The reasons is Google’s announcement. Google announced the arrival of meta keywords again. But wait, before you take me wrong and go into the sea of happiness, let me tell you that this new announcement is only about the meta keywords tag for News Articles. So only those guys should be concerned about it.

The news meta keywords tag allows the publishers to focus on content’s quality rather than playing with the keywords as meta news tag will describe the news article’s headline to Google bots and rank it accordingly in the Google News.

Here are the words from Google News Product Manager Rudy Galfi:

The goal is simple: empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users.

Similar in spirit to the plain keywords metatag, the news_keywords metatag lets publishers specify a collection of terms that apply to a news article. These words don’t need to appear anywhere within the headline or body text.

Google has also published a help page to let the webmasters know the use of this meta news tags. Here is a link to that page.

Google Help Page for news_keywords meta tag

Publishers can add a maximum of 10 news keywords, separated by commas.

During the announcement, Google also clears that using the news_keywords does not ensure the first rank of your article in Google News. It’s just one factor and not all. It’s the quality of your content that will decide your ranking.

So don’t be in misunderstanding that using the news_keywords can result in beat up of high quality websites by your poor quality unknown website. But yes,if you are publishing high quality content, then proper use of these news_keywords tag can ensure you some positive results and thus more traffic.

So what are you waiting for? It’s time to understand the new change from base and to implement it on your blog. What do you think about it? Will this new update for news article will play any new drama or not? Drop your answers in the comment box below.